| |
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 59%
of the adult population i.e. 28 million adults in the UK are using
the internet (25.2 million from home).
9.4
million Internet users said they had used the Internet to look for
jobs in the last six months.
Source: BMRB’s Internet Monitor (April
2006) |
Online
advertising is growing in importance as a mass marketing medium,
attracting significant revenues away from other media.
Online
advertising revenues have increased almost 8-fold in real terms
between 2001 and 2005 (from £0.17 Bn to £1.3 Bn).
Source: Ofcom
|
The
Internet is the fastest growing medium. Advertising expenditure
rose by 60% between 2004 and 2005.
Source: The Advertising Association
|
Many
companies have experienced a reduction in their expenditure through
online recruitment:
Woolworths
have achieved a 70% reduction in advertising expenditure;
B&Q have achieved a 30% reduction in ‘cost
per hire’.
|
You
ad has no limits on the size of the job description, is displayed
for a longer time period, and the response can be immediate.
|
You
can easily target only those people who you want to see your ad.
|
“The increasing popularity
of the Internet as a tool for finding jobs coupled with its cost-effectiveness
makes a compelling case for investing in the Internet as a recruitment
tool.”
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OUR MEDIA PACK
| SITE STATS & DEMOGRAPHICS | AD
RATES CHART | ADVERTISE / POST A JOB |
